QRazystuff’s vision for 2010

Posted: 03/02/2010 in QR Codes

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The QRazyworld of 2 dimensional barcodes captured our imagination during 2009, which ultimately lead to the creation of QRazystuff.com.  We are pioneering a unique idea for Quick Response (QR) Codes, with the imminent launch of our range of personalised clothing with QR Codes that link to Social Media networks like Twitter and Facebook. Every item of clothing we produce will be unique to the person wearing it!

2010 is set to be yet another make or break year for the Quick Response (QR) Code, but unlike previous attempts for QR Codes to break into the mainstream, 2010 is likely to be very different. The world of the smartphone taking a grip on the mobile phone market has to be in part down to the amazing leap in technology from Apple with the iPhone and Blackberry’s significant contribution to the consumer mobile phone market.  This is why we believe 2010 will be the year of the QR Code.

The next obstacle to overcome is one of consumer acceptance of 2d barcodes – this is where the challenge now lies.  Brands such as; Pepsi, Google, Nike, Adidas & Louis Vuitton have trialed their use, but we are yet to see widespread adoption in mainstream advertising.  Rumblings from the world of marketing, seem to indicate that Adland is starting to recognise 2d barcodes as an important response channel as well as the all important hyperlink between printed matter and the Internet.

From a QRazystuff perspective, we have a fantastic few months ahead of us, developing our online presence, generating interest pre-launch and generally spreading the word to the consumer and corporate markets.  We will be active on the Social Networks, as well as getting out and about promoting QR Codes.  Stay up to date with what we are up to via our Facebook Page and look out for the web site launch in Spring 2010.

We’re also working on designer QR Codes for those of you wanting to add a bit of style to your 2D imagery.  This is actually more complex than it first looks, but we’ve had some good successes, not least with our own Twitter branded QR Code

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