Your QR Tag

Posted: 29/03/2010 in Clothing, QRTag
Tags: , , , ,

The concept of a Tag signature has been used by Street Artists since the late 1960’s and has become the brand icon for many of today’s modern artists throughout the world.  A Tag is a form of anonymous signature displayed alongside art or sometimes as a standalone identification mark for territory marking.  The whole concept of a Tag is that it is personal to the individual or group.

Banksy’s Tag Art


QR Codes are not new to the world of Street Art.  Better Tomorrow created a platform that enabled street artists to get in contact with the observers of their work, simply and anonymously — by using  QR Codes placed alongside artworks.  The use of QR Codes, enabled the observer to interact with the artist and provide valuable feedback to the artist.  QR Codes were placed alongside individual pieces of Street Art which when scanned by the observer, activated a telephone call to a voicemail facility that enabled the observer to leave a message for the artist, providing feedback about the art on display.

The QR Codes themselves were generated from the Better Tomorrow website, which allowed the artists to generate a personalised QR Code to identify their work.  Furthermore, the artist could look at the exact position of the artwork on Google Maps and look at other observer reactions.

QRazystuff.com is being built so that individuals & companies can buy their own QR Tag as part of their membership of the QRazyClub.  This tag is generated into a simplified QR Code (for ease of reading as less data contained in the code).  Each QRTag will be unique to the individual and can appear on the owners clothing, cards, stickers, in fact anywhere they want.  Our Tags are generated from our own database of Tag IDs, using http://QRT.AG as the source.  As we manage the Tag, we can also provide all of the scan metrics resulting from a particular code’s use in printed media or on the Internet.  We will also allow members to change the content of their Tags via our membership admin dashboard, so… one day the QR Code on display in your T-Shirt/Hoodie is directed to a YouTube video, the next day, it directs to an iTunes download, the day after, it directs to a blog for example.  The code is alive!

We have a number of other projects planned for extending the QRazyClub’s features such as; Club Mashups and Tag based games…  As we prepare to launch, we’ll provide more information about the QRazyClub via our members’ newsletters and through our blog.  We’ve got loads of QRazystuff in the pipeline, so stay in touch by signing up for FREE membership of the QRazyClub at http://QRazystuff.com – Where QR Codes Meets the World of Fashion

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Comments
  1. […] is fair to say, that we did not fully understand how complex it is to… create a personalised QR Tag, add some personalised detail to a garment, create the artwork, manage the print, fulfilment & […]

  2. That video was awesome what a cool idea, I wish there was a bigger street art scene here. But a lot of cool ideas that we can incorporate into a cool guerilla marketing campaign.

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