QR Codes & Music – a marriage made in heaven!

Posted: 02/07/2010 in QR Codes, QRTag, Uncategorized, Video
Tags: , , , , , ,

They may not seem like automatic bed-fellows, but the music industry seems to be falling head over heals in love with these secretive bar codes.

QR Codes made their first appearance in a Pet Shop Boys music video, way back in 2008.  The video for ‘Integral’ included brief glimpses of QR Codes throughout the animation.  Analysing the content of these codes, played back a serious message about the groups feelings to do with the ‘Privacy’ & the UK Government’s proposals to introduce ID Cards.  Funny how ‘Privacy’ issues are still a hot topic in 2010…

When an artist or band starts to develop the journey they want their fans to follow in the lead up to a tour or major album release, you’ll find a clear path of advertising leading up to the final sale.

Let’s consider a band wanting to publicise the release of their latest album..   It may start with promotions featuring their latest YouTube video, or a sample iTunes download.  Perhaps, the next stop on the advertising journey might be a RingTone download or some sexy mobile wallpaper.  Ultimately, the journey might have many stops, including upsell and cross sell opportunities, but in the end the fan will end up at the point of purchase, be it a gig ticket or a music download for the album (or both).

This all sounds like a very one sided relationship, until you consider how a QR Tag might bring this journey to life. Mobile Music fans will see promotional advertising with a living Tag.  Newspaper advertisements, bill posters, flyers, urban ads or even a MySpace or Facebook profile pic all displaying their ‘living tag’ – channelling mobile content to their audience whilst out and about..  How about if the gig merchandising also contained QRTagged clothing?  Not only would the bands gain revenue from the merchandising sales, but also have control over the QR messaging within the clothing their fans are wearing – now there’s a QRazyIdea!  What’s more the content can be dynamically updated to reflect any changes the marketing guys might want to tweak.

With more and more musical content being delivered to the mobile channel, bands and artists need to consider the mechanisms by which their fans will interact with their promotional material – QR Tags, seem the ideal choice from where we’re sitting…

In June 2010, we saw the latest glimpse of QR Codes in the Music world.  This time, it came from Kylie Minogue with the release of ‘All the Lovers’ an extract from her forthcoming Album “Aphrodite” .  The opening of the video shows two glimpses of QR Codes, one on a Milk Bottle, the other on a Coffee Cup.  Someone, much better qualified than the QRazystuff team has managed to decode the images, which we are told resolve to ‘LOVE’ – how topical is that!

When you start to consider the opportunities for this romance to blossom, you’ll have to agree that this love affair has the potential to become a beautiful and long lasting marriage…

[tweetmeme source= “QRazystuff” only_single=false]

Advertisements
Comments
  1. Mr Wikkit says:

    Have you heard about Wikkit yet? They’ve rebranded qr codes as “wikkits” (short for “wireless tickets”) and even have a music arm that’s releasing a Wikkit song under the Wikkt Music LLC label…here’s a link to the non-iTunes version: http://www.youtube.com/wikkitvideos#p/a/u/0/sz5VZvupez0

  2. […] This form of urban advertising is a radical move for the UK music industry, but one that fits perfectly with the Labrinth brand and also with his already massive fan base.  It’s widely recognised that there is a natural fit with the youth market and their use of Mobile technology, which adds significant weight to the Love Affair between Music and QR Codes. […]

  3. […] very similar about Clare’s project and the famous Pet Shop Boys video we have mention in our blog previously.  We also saw Kylie Minogue teasing us with fleeting glimpses of QR Codes in her […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s