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Our QRazystuff.com clothing sales have started to rocket, as tech savvy youth get to grips with QR Codes and Social Media.  Wearing your Facebook profile and expanding your Friend network whilst out and about has to be the coolest ‘must have’ fashion accessory out there at the moment.

Our mission from day one has been to create consumer awareness of QR Codes through their use in mainstream advertising, in the hope that as consumers understand QR tech, they will join the QR revolution and wear their Codes with pride.  This has started to become a reality in the UK over the past couple of months, as brands rush to bring their offline advertising to life with QR Codes.

Outside of Japan, the UK seems to be leading the way in terms of QR Code use in advertising.  We’re sure we’ll be corrected for that statement, but we are, without doubt, witnessing an explosion in use of these amazing bar codes in the UK.

A typical London newspaper now has an abundance of ads with QR Codes on them each day.  Yes, there are problems with some of these ads in terms of content and code image reproduction, but seeing so many in the wild has brought a feeling of pride to our team members.  We have been advocating the use of QR Codes to mainstream advertisers and their agencies for over a year now, all of which have been bold over by their potential.

It’s a channel that will continue to grow and mature as time goes by – certainly until we uncover the next technology that has such widespread appeal to out of home advertisers.

This week has been a particularly great one for QR Codes in the UK, with London’s two main free newspapers quite literally packed with ads displaying QR Codes – check out the slideshow below to catch a glimpse of just some of them.

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We’d love to hear from you if you have any comments about these ads.  Get interactive with them and drop us your comments in this post.  We’re sure the advertisers themselves would appreciate some real consumer feedback, so don’t hold back – post your comment… good or bad!

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UK Television producers have been having some fun with QR Codes over recent months, with some very high profile exposure on shows like Channel 4’s Big Brother, sister show Big Brother Little Brother and ITV 2’s latest reality drama production, The Only Way is Essex.

This has been red carpet treatment for the humble QR Code, managing to raise the Code’s profile amongst the UK’s general public significantly.  This is just what the QR Code needed in the UK, where it still has a low level of  consumer recognition.

The final series of Big Brother which screened in May 2010 drew audiences of in excess of 4.5m viewers according to unofficial figures from The Guardian, whilst The Only Way is Essex drew an audience of just short of 1m viewers during its first episode.  The audience viewing figures for The Only Way is Essex are likely to grow significantly, as there’s a media storm growing in the UK about the series – apparently it’s not to everyone’s liking.

Big Brother Little Brother, used QR Codes on screen throughout the final series, teasing viewers with additional ‘secret’ content only available from the show’s QR Codes.  The shows QR Code (below), resolved to a rather amusing secret web page, which, if you look at the viewer and interaction stats, proves a massive winner for the show.  The Big Brother Little Brother secret page received 89,830 views,  712 comments and 1,163 likes.  With the benefit of hindsight, perhaps QRazystuff.com should have sponsored a banner ad on the Secret Page!

 

Big Brother Little Brother Secret QR Code

 

The latest appearance for the QR Code on UK TV screens has been in The Only Way is Essex, where ITV2 have used QR Codes (image below) to direct viewers to an exclusive content page on the ITV2 web site.  The shows producers have been flashing QR Codes up on the screen throughout each show, which has got the viewing public intrigued about these square matrix like bar codes.

 

The Only Way is Essex QR Code

 

The disappointing aspect of ITV2’s use of QR Codes around The Only Way is Essex show is the viewer content behind the code.  It’ resolves to an incredibly disappointing web page of text…  The producers really should have put more effort into the mobile content and perhaps taken a leaf out of Channel 4’s book on using QR Codes, by adding valuable and engaging content, which could be shared across the Social Networks?

One idea the gang had today, was that we sponsor the QR Code content and add some real value by producing video, games and offers content from the QRazystuff.com brand…  Just been told there’s a board meeting going on now (in the pub) to discuss this.  This sort of meeting usually results in some QRazy idea or another!

Whilst we all head off to buy our new suits and dresses for the QRazystuff.com opening night premier on QRazystuff.tv, why not stop by and give us a massive LIKE on our Facebook page.  We now have 350 loyal and wonderful fans, with numbers increasing by the day.  Personalised autographs from the QRazystuff gang will be published on request, so make sure you leave a comment on the wall.

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We’ve just come across this video, published a few months ago by Clare Saunders-Lee which formed part of her Bachelor of Design degree.

Her animation project explores the integration of QR Code with graphic design as an innovative marketing tool to promote a band via a music video intended for projection on to a screen during live performances.

There’s something very similar about Clare’s project and the famous Pet Shop Boys video we have mention in our blog previously.  We also saw Kylie Minogue teasing us with fleeting glimpses of QR Codes in her ‘All the Lovers Video’ .

There is however something really quite cool when it comes to the use of QR Codes in music video or public projections.  This may have something to do with the fact that they are not understood by many people, or that it’s a way for artists or promoters to project secretive messages to their audiences.  Either way we believe they work and for the right artist and the right audience they are certain to deliver not only great marketing opportunities but also an intriguing form of art in video.

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Online Fashion Store Launches with Wearable Social Media

Imagine pulling out your Mobile and using it as a scanner to download videos, pictures, the latest news story or even someone’s social media status. Well, welcome to a truly digital world, because we’re already there.

Combining this vision with fashion has lead to the launch of the UK’s first QR Code online clothing retailer – QRazystuff.com.  This high tech fashion is about to hit the streets of the UK in the form of personalised t-shirts and hoodies that interact with your mobile phone.

QRazystuff.com today launched its online shop, selling their very latest fashion range, which contain personalised QR Tags (2d barcodes), which when scanned by a mobile phone will launch the owners choice of online media on the viewers mobile phone.

The technology behind the range works with a host of mobile phone bar code apps, with each QRazystuff T-Shirt or Hoodie being unique to its owner.  A simple scan of the QR Tag will launch the phone’s web browser, directing the viewer to a web site, social media site or text based message of the owner’s choice.  What’s more, the owner can change the destination of their tag whenever they want via the QRazystuff.com web site.

The QRazystuff.com web site allows customers to add a strap-line to the clothing as well.  At the time of launch, QRazystuff will be offering some neat strapline designs as well as allowing the customer to write a witty strapline text of their own.

The possibilities for using these wearable tags are endless and pretty much down to the imagination of the owner.  As the content of the Tag can be changed, your clothing can even reflect your mood.  Members simply access the QRazystuff web site and update the content of their tag online, so one day the Tag might direct to your Facebook profile and the next to a YouTube video or picture you want to share with the world.

QRazystuff.com is the brainchild of UK based entrepreneurs, Martin Rides & Grant Bloomfield, who told us “having seen the explosion of these bar-codes in Japan over recent years and also seeing increased use of them in the US, we saw an opportunity to popularise them in fashion.  They are different and you certainly get noticed when out and about.  It’s also a fun way of displaying your personality or your online presence with the world.  We’re developing the web site, so that members of the QRazyClub can update their tag content whenever they like and also keep a track of how many times their tag has been scanned.  Our plans for the club, whilst under wraps at the moment include; QRazyClub mash ups and some cool real-life gaming ideas.”

There’s something quite appealing about this youth fashion..  The concept of owning your own Tag and having control over its content has the potential to explode in today’s tech savvy youth market.  The company has some grand plans for the coming months, with some high profile activity in the music industry as well as venturing into high street retail market. It is certainly one to watch!

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About QRazystuff Limited

QRazystuff is UK based start up internet clothing retailer working in the mobile phone technology sector. QRazystuff produces a range of personalised clothing, which interact with mobile bar code reader applications on mobile platforms such as; iPhone, Android, Blackberry and Windows Mobile amongst others.  QRazystuff products use 2d bar codes known as Quick Response Codes (QR Codes) at the heart of the technology.  These bar codes were developed by Denso Wave in the mid 1990’s for car part tracking within the Toyota car manufacturing operations.  They have since been used in wide scale advertising by the likes of Google, Pepsi UK and Nike.  QRazystuff.com has been designed using Cloud based computing technologies at its core and offers a variety of unique services to its members, including the ability to change the content & ultimate web destination of the owners Tag and also monitor scan metrics via an online membership dashboard.

Reader Download

To get a QR Code reader send a SMS (text message) containing i-nigma to: +44 7797 882325 and you will be sent the link to the software.  Or Visit http://www.mobile-barcodes.com/qr-code-software/

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Yes, it’s finally arrived!  9 months of research, tests, web site development,  integration of affiliate’s systems and a whole host more testing and we now have the world’s first (probably) QR Tag merchandise shop.

QRazystuff.com will be officially launched at the Music4Life festival in our home town in Sudbury, Suffolk on Saturday 7th August 2010.  It’s going to be an amazing day, that can only likened to the birth of your first child….

A passionate meeting between the two QRazystuff partners, resulted in 9 months of up’s and down’s and 2 days of a difficult labour (we’ll explain more another day)..  Our new born, strangely named “QRazystuff.com“, has a bright future with a team of loving supporters and a fan club and following running into many thousands.  Just incredible how Social Media has helped develop what was a crazy idea all those months ago.

We’ve taken a short video from the web site, so you can see what our new born has in store for you:

We’ll be opening the doors to the QRazyClub with FREE membership for the first 5,000 VIP members, so don’t waste any time and sign up today to help support QRazystuff.com.  Members of the club will join the QRazystuff family and as always get priority access to the club as it grows over time – no only in numbers but with some new and exciting new features.

Our recent London QR Mash up was something we’d like to repeat around the globe, but perhaps with some fun interactive gaming thrown in.  If you’re interested in helping spread the QRazystuff brand and want some support from the team, drop us a Tweet @QRazystuff or leave a message on the Facebook Fan Page

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They may not seem like automatic bed-fellows, but the music industry seems to be falling head over heals in love with these secretive bar codes.

QR Codes made their first appearance in a Pet Shop Boys music video, way back in 2008.  The video for ‘Integral’ included brief glimpses of QR Codes throughout the animation.  Analysing the content of these codes, played back a serious message about the groups feelings to do with the ‘Privacy’ & the UK Government’s proposals to introduce ID Cards.  Funny how ‘Privacy’ issues are still a hot topic in 2010…

When an artist or band starts to develop the journey they want their fans to follow in the lead up to a tour or major album release, you’ll find a clear path of advertising leading up to the final sale.

Let’s consider a band wanting to publicise the release of their latest album..   It may start with promotions featuring their latest YouTube video, or a sample iTunes download.  Perhaps, the next stop on the advertising journey might be a RingTone download or some sexy mobile wallpaper.  Ultimately, the journey might have many stops, including upsell and cross sell opportunities, but in the end the fan will end up at the point of purchase, be it a gig ticket or a music download for the album (or both).

This all sounds like a very one sided relationship, until you consider how a QR Tag might bring this journey to life. Mobile Music fans will see promotional advertising with a living Tag.  Newspaper advertisements, bill posters, flyers, urban ads or even a MySpace or Facebook profile pic all displaying their ‘living tag’ – channelling mobile content to their audience whilst out and about..  How about if the gig merchandising also contained QRTagged clothing?  Not only would the bands gain revenue from the merchandising sales, but also have control over the QR messaging within the clothing their fans are wearing – now there’s a QRazyIdea!  What’s more the content can be dynamically updated to reflect any changes the marketing guys might want to tweak.

With more and more musical content being delivered to the mobile channel, bands and artists need to consider the mechanisms by which their fans will interact with their promotional material – QR Tags, seem the ideal choice from where we’re sitting…

In June 2010, we saw the latest glimpse of QR Codes in the Music world.  This time, it came from Kylie Minogue with the release of ‘All the Lovers’ an extract from her forthcoming Album “Aphrodite” .  The opening of the video shows two glimpses of QR Codes, one on a Milk Bottle, the other on a Coffee Cup.  Someone, much better qualified than the QRazystuff team has managed to decode the images, which we are told resolve to ‘LOVE’ – how topical is that!

When you start to consider the opportunities for this romance to blossom, you’ll have to agree that this love affair has the potential to become a beautiful and long lasting marriage…

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Well, after what seems like an eternity, we can finally see light at the end of the tunnel…  The past few months have been extremely busy ones, working tirelessly with creating the QRazystuff brand and selling QR Codes to the masses.  Earlier in the week, we had a status meeting with the web designers and finalised a launch date for QRazystuff.com.

Now the fun really begins, between now and the end of July 2010 (launch date), we will be increasing our promotional activity in the advertising world as well as sorting out the finishing touches to the end to end order process.  At this point, I think it is fair to say, that we did not fully understand how complex it is to… create a personalised QR Tag, add some personalised detail to a garment, create the artwork, manage the print, fulfilment & postage processes, which are just some of the component parts of producing, what will be an amazing piece of fashion!  By the way, if anyone is considering doing something similar in the future, we will be writing a book about the journey.

To more exciting things and in particular what we have lined up over the next month or so..  Next week we will be at Ogilvy (London) for their Mobile Lab Day #MobLab, where we will continue our partnership with the world’s largest advertising group in promoting these amazing bar codes to the world of advertising.  Ogilvy really are pioneers in advertising and their Lab’s which are scattered around the globe are truly innovative.  A focus point for staff and customers to engage first hand with new and exciting developments in technology, which all relate to advertising.  Our presence adds not only a serious message about the use of 2d barcodes in mobile marketing, but also provides a light hearted addition to the exhibition.  People just love, grabbing their mobile phone and scanning our Tags..  Many may not even be aware of a QR Code, so when they start to engage with the ideas, you can see their imagination going into overdrive..

Another market we are working on developing is in the world of Music. It’s all pretty logical really, Music over the years has had a massive impact on people’s lives, from what they wear to who they are.  We’ve been talking to a number of big players in this market over recent months and these highly imaginative people ‘get’ the role that QR Tags can play in the music world…  Whilst we have a way to go before we can really sell in a strong proposition for the QRazystuff clothing brand, we are confident that we’ll have a unique proposition that Record Companies, Producers, Promoter’s & Artists alike will love (more to follow another day).

Our first foray into this market is quite literally the week after we launch..  We’re fortunate enough to have a local Music Festival taking place right on our door-step on 7th August.  MusicforLife 2010 is the precursor to what will be a major UK Festival in 2011.  This Charity event is being sponsored by QRazystuff Ltd, with all proceeds going to the Eden Rose Coppice charity.  The charity supports those affected by Cancer, by providing cancer patients, their families, volunteers, caregivers and nurses an opportunity to escape, reflect and connect with nature.  This year’s festival will certainly be a very exciting one for the QRazystuff team, as we’ll be manning our first festival tent, not only displaying our clothing, but also providing access to customers to purchase their own Tagged clothing!

We’ve also produced some promotional T-Shirts for this year’s event, with any resale proceeds being passed onto the Charity of course.

For next year’s festival market, we have some ground breaking plans for how we can retail our products..  again more to follow another day.

There’s a lot more to tell about the future plans of QRazystuff, but I’m afraid they will have to stay under-wraps for now. ..

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