Posts Tagged ‘Designer QR Codes’

Our QRazy Boss has been jumping around the office today, spitting and swearing in absolute despair… all because of an ad that appeared in last night’s Evening Standard (London Free Paper).  He really is upset and just left the office, still swearing at the top of his voice and heard saying that was heading to the local bar to drown his sorrows..

We have therefore decided, as partial therapy for him, to name and shame the company involved and would beg them or their ad agency to get in touch, so we can at least give them some pointers for the future.

The ad in question is for IG Index, a London based Spread Betting business.  As you’ll see from the ad below, they have wisely decided to promote their mobile apps using what is supposed to be a QR Code.

Our initial thoughts when seeing the image in the bottom right hand corner of the ad, were positive.  An ad promoting a mobile app download with a cool looking QR Code to simplify the download process – great!  Well not quite…  This bastsardized version of a QR Code does NOT scan!

Someone has obviously managed to get the design to read, but not only didn’t it work for our QRazy Boss, none of us in the office have managed to get a successful scan from it either.  We used iPhones, Androids and even a Blackberry that was lurking in desk draw.

So, the questions are; why did IG Index change the design of the QR Code in the first place?  Why was the design not thoroughly tested across a range of phone types and readers?  And finally, does the person who signed this ad off still have a job?

Could it be that the client approved a piece of shiny artwork and did not consider how it might be reproduced on newspaper?  Surely, the agency in question would have thought of that…?

It seems almost trivial to report, that having typed the URL in your mobile browser using our sausage fingers, we were then directed to the app store URL for our handset – well done to the client’s backroom web team for a nice use of phone sniffing.

We’re hoping that after reading this post with the aid of a couple of pints, our esteemed leader will return in a better mood and get on with what has been so far, a fantastic week for the QRazystuff team!

We are always happy to give some free advice to clients wishing to use QR Codes in advertising.  To get in touch, scan this QR Code to give us a call.

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Due to popularity of the Gallery, we have moved to larger premises… OK, a new Blog!  The new Blog is dedicated to The World’s First Designer QR Code Art Gallery alone, so please pop along and check out these amazing art creations.  Visit the gallery by clicking here

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Calvin Klein created one of the hottest Social Media trends last week with their designer QR Code billboard in NYC.  The ad has its critics and its fans, but from a neutral stand point, we have to applaud the brand for recognising the power of QR Codes in outdoor advertising.

Whatever Calvin Klein does in advertising is guaranteed to be bold and sometimes a bit too close to the mark, but that’s their brand.  Their latest “Get it Uncensored” campaign was spearheaded by two massive billboard posters in the heart of NYC, which featured a QR Code, which resolved to a racy video, akin to the brand and it’s hot, sexy advertising.

The ad campaign has certainly created a lot of Social Media interest, with literally hundreds of blogs featuring the news within hours of the campaign breaking – just what the marketers at Calvin Klein wanted we’re sure…

One thing for sure, it’s done a massive PR job for the world of QR Codes, which those of us involved in the QR Revolution have to be grateful for.

The news was so hot, that QRAnywhere’s Nck Ford, even managed to grab his video camera and shoot the ad in real life – thanks @Tappinn

We love to see big brands working with these amazing barcodes, as it all helps raise consumer awareness of the technology.  It’s also great to see brands like Calvin Klein using designer codes, which are visually appealing as well as intriguing to the man in the street.

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Inspired by a fantastic designer QR Code produced for Louis Vuitton by Takashi Murakami, we embarked on our range of designer QR Codes, based upon a Twitter theme.  As with our T-Shirts and Hoodies, we are designing QR Codes aligned to the Social Networks like Twitter.  This code directs to our Twitter profile http://twitter.com/QRazystuff

Getting these codes to read is an art form in its own right…  Whilst QR Codes have an inbuilt error correction level, understanding how you can adapt the codes’ design is essential to creating a functional designer code.  Using the Social Networks, we have tested a number of prototype versions of our Twitter Code, involving hundreds of QR fans from around the globe in testing the readability of our designer codes.  If you’d like to help out with these tests, visit our LinkedIn poll http://polls.linkedin.com/p/78500/vhxdl

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