Posts Tagged ‘Facebook’

Our QRazystuff.com clothing sales have started to rocket, as tech savvy youth get to grips with QR Codes and Social Media.  Wearing your Facebook profile and expanding your Friend network whilst out and about has to be the coolest ‘must have’ fashion accessory out there at the moment.

Our mission from day one has been to create consumer awareness of QR Codes through their use in mainstream advertising, in the hope that as consumers understand QR tech, they will join the QR revolution and wear their Codes with pride.  This has started to become a reality in the UK over the past couple of months, as brands rush to bring their offline advertising to life with QR Codes.

Outside of Japan, the UK seems to be leading the way in terms of QR Code use in advertising.  We’re sure we’ll be corrected for that statement, but we are, without doubt, witnessing an explosion in use of these amazing bar codes in the UK.

A typical London newspaper now has an abundance of ads with QR Codes on them each day.  Yes, there are problems with some of these ads in terms of content and code image reproduction, but seeing so many in the wild has brought a feeling of pride to our team members.  We have been advocating the use of QR Codes to mainstream advertisers and their agencies for over a year now, all of which have been bold over by their potential.

It’s a channel that will continue to grow and mature as time goes by – certainly until we uncover the next technology that has such widespread appeal to out of home advertisers.

This week has been a particularly great one for QR Codes in the UK, with London’s two main free newspapers quite literally packed with ads displaying QR Codes – check out the slideshow below to catch a glimpse of just some of them.

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We’d love to hear from you if you have any comments about these ads.  Get interactive with them and drop us your comments in this post.  We’re sure the advertisers themselves would appreciate some real consumer feedback, so don’t hold back – post your comment… good or bad!

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As QR Codes start to make an impression on the world of marketing, we are witnessing a number of people developing some truly innovative uses for the humble QR Code.  In this post, we feature two of the best applications that we’ve come across from the QR community over the past couple of months.  It’s becoming very clear that as companies and entrepreneurs wake up to the potential to link the physical to digital in a mobile environment, there’s a stampede towards developing innovative ways to apply QR Code technology.  The applications we look at in this post are really just the beginning of what will come as QR Codes hit the mainstream.

X Marks the Spot from Terence Eden

Location Based Services (LBS) are all the rage at the moment and are likely to continue to grow as the ‘check in world’ spreads through the likes of Facebook Places.  The problem, which Terence has tackled head on, is that there are a number of LBS products out in the wild, all of which require you to fire up a proprietary app on your smartphone to enable you to check-in.  Before Facebook Places was launched, the likes of FoursquareGowalla and Rummble already had a massive and active fan base.  These are loyal fans and actually the number of sign up’s to Foursquare and Gowalla has continued to grow even in the countries where Facebook Places has been launched. What this means is that we are unlikely to see a Facebook monopoly when it comes to Location Check-Ins – what we will see is the likes of Foursquare, Gowalla, Rummble and many others happily co-existing in the LBS world.  Not only that, but many people are known to support more than one LBS, so the thought of opening up multiple apps and performing a check in for each is not a great user experience.

The solution Terence has been working on ‘X Marks the Spot‘ (a much better product name than Gowalla by the way), removes the need for multiple apps for a LBS check-in.   The XMTS check in process centres around the use of a location specific QR Code, which once scanned will take you to a Mobile Site with each of the LBS services for that location listed on the landing page.  It’s then a simple process of selecting the LBS you want to check in with and hey presto – check in complete!

As a proof of concept, here’s the XMTS QR Code for the QRazystuff.com HQ which Terence kindly produced for us.

Here’s the presentation for X Marks the Spot Terence delivered to BarCamp Brighton 5 in October of this year.  You can also download the audio to accompany the presentation here

Terence is at the forefront of the UK’s evolving Mobile Tech industry and has been working in the world of QR Codes for sometime.  He’s an active blogger and someone you should definitely connect with.  Follow him on Twitter and don’t forget to sign up to his Blog as well.

Facebook LIKES from Likify.net

With just cause, Marketers are obsessed with generating traffic to their Social Media sites.  It’s a no-brainer that Social Media not only influences purchases, but can also have a significant impact on brand perception.  This and no doubt many other factors have created a desire to drive brands to the likes of Facebook & Twitter in their droves.

Word of Mouth is recognised as the most powerful form of marketing.  In Social Media, the closest you can get to a personal recommendation is probably a Facebook LIKE for a brand.  When you LIKE a page, you are telling your friends and potentially their friends, that this is a Page/Brand that you are happy with and want to share with the world – a marketers dream!

The vast majority of Facebook LIKE actions are currently done whilst someone is sitting in front of their PC (supposed to be working), but what happens when you are out and about and see something or come across a brand you want to connect with or just shout about on Facebook?   As the world becomes more mobile, the ability to LIKE ‘things’ or brands whilst on the move will become common place.   In recognition of this,  Belgian based company Boondoggle Lifelabs has created a new service called Likify, which centres around using QR Codes to generate Facebook LIKE actions from your smartphone.  The service is actually really cool, but at the same time relatively simple.

When creating a Facebook LIKE QR Code on the Likify site, you simply encode your Facebook Page URL, upload an image for the Mobile landing page and then generate the QR Code itself.  Likify handles the techie stuff; automatically creating the Facebook LIKE plug-in script for your page and then neatly presenting the Facebook LIKE button on the Mobile landing page itself.

Click on the image below to enlarge it.  Once done, give the QR Code a scan and slap a LIKE on the QRazystuff.com Facebook Page – it’s magic!

Whilst we acknowledge that the Likify service is a neat way of presenting mobile LIKE actions, it only really replicates what a QR Code can do if directed to a Facebook Page.  The user experience may be simpler and perhaps better from a mobile than clunking around a Facebook page, but there’s no real magic yet.  We’ve also seen reports on various blogs claiming that the Likify service will create LIKEs for products or ‘things’.  The reality is that unless there’s a page on Facebook for the product, you can’t create a LIKE for it.  Can’t really see a Supermarket listing every item they stock as individual Facebook pages..

We’ll be posting more news about innovation from the world of QR Codes soon as well as some of our own innovations, so make sure you sign up for the Blog Updates and don’t forget that all important Facebook LIKE!

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Online Fashion Store Launches with Wearable Social Media

Imagine pulling out your Mobile and using it as a scanner to download videos, pictures, the latest news story or even someone’s social media status. Well, welcome to a truly digital world, because we’re already there.

Combining this vision with fashion has lead to the launch of the UK’s first QR Code online clothing retailer – QRazystuff.com.  This high tech fashion is about to hit the streets of the UK in the form of personalised t-shirts and hoodies that interact with your mobile phone.

QRazystuff.com today launched its online shop, selling their very latest fashion range, which contain personalised QR Tags (2d barcodes), which when scanned by a mobile phone will launch the owners choice of online media on the viewers mobile phone.

The technology behind the range works with a host of mobile phone bar code apps, with each QRazystuff T-Shirt or Hoodie being unique to its owner.  A simple scan of the QR Tag will launch the phone’s web browser, directing the viewer to a web site, social media site or text based message of the owner’s choice.  What’s more, the owner can change the destination of their tag whenever they want via the QRazystuff.com web site.

The QRazystuff.com web site allows customers to add a strap-line to the clothing as well.  At the time of launch, QRazystuff will be offering some neat strapline designs as well as allowing the customer to write a witty strapline text of their own.

The possibilities for using these wearable tags are endless and pretty much down to the imagination of the owner.  As the content of the Tag can be changed, your clothing can even reflect your mood.  Members simply access the QRazystuff web site and update the content of their tag online, so one day the Tag might direct to your Facebook profile and the next to a YouTube video or picture you want to share with the world.

QRazystuff.com is the brainchild of UK based entrepreneurs, Martin Rides & Grant Bloomfield, who told us “having seen the explosion of these bar-codes in Japan over recent years and also seeing increased use of them in the US, we saw an opportunity to popularise them in fashion.  They are different and you certainly get noticed when out and about.  It’s also a fun way of displaying your personality or your online presence with the world.  We’re developing the web site, so that members of the QRazyClub can update their tag content whenever they like and also keep a track of how many times their tag has been scanned.  Our plans for the club, whilst under wraps at the moment include; QRazyClub mash ups and some cool real-life gaming ideas.”

There’s something quite appealing about this youth fashion..  The concept of owning your own Tag and having control over its content has the potential to explode in today’s tech savvy youth market.  The company has some grand plans for the coming months, with some high profile activity in the music industry as well as venturing into high street retail market. It is certainly one to watch!

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About QRazystuff Limited

QRazystuff is UK based start up internet clothing retailer working in the mobile phone technology sector. QRazystuff produces a range of personalised clothing, which interact with mobile bar code reader applications on mobile platforms such as; iPhone, Android, Blackberry and Windows Mobile amongst others.  QRazystuff products use 2d bar codes known as Quick Response Codes (QR Codes) at the heart of the technology.  These bar codes were developed by Denso Wave in the mid 1990’s for car part tracking within the Toyota car manufacturing operations.  They have since been used in wide scale advertising by the likes of Google, Pepsi UK and Nike.  QRazystuff.com has been designed using Cloud based computing technologies at its core and offers a variety of unique services to its members, including the ability to change the content & ultimate web destination of the owners Tag and also monitor scan metrics via an online membership dashboard.

Reader Download

To get a QR Code reader send a SMS (text message) containing i-nigma to: +44 7797 882325 and you will be sent the link to the software.  Or Visit http://www.mobile-barcodes.com/qr-code-software/

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They may not seem like automatic bed-fellows, but the music industry seems to be falling head over heals in love with these secretive bar codes.

QR Codes made their first appearance in a Pet Shop Boys music video, way back in 2008.  The video for ‘Integral’ included brief glimpses of QR Codes throughout the animation.  Analysing the content of these codes, played back a serious message about the groups feelings to do with the ‘Privacy’ & the UK Government’s proposals to introduce ID Cards.  Funny how ‘Privacy’ issues are still a hot topic in 2010…

When an artist or band starts to develop the journey they want their fans to follow in the lead up to a tour or major album release, you’ll find a clear path of advertising leading up to the final sale.

Let’s consider a band wanting to publicise the release of their latest album..   It may start with promotions featuring their latest YouTube video, or a sample iTunes download.  Perhaps, the next stop on the advertising journey might be a RingTone download or some sexy mobile wallpaper.  Ultimately, the journey might have many stops, including upsell and cross sell opportunities, but in the end the fan will end up at the point of purchase, be it a gig ticket or a music download for the album (or both).

This all sounds like a very one sided relationship, until you consider how a QR Tag might bring this journey to life. Mobile Music fans will see promotional advertising with a living Tag.  Newspaper advertisements, bill posters, flyers, urban ads or even a MySpace or Facebook profile pic all displaying their ‘living tag’ – channelling mobile content to their audience whilst out and about..  How about if the gig merchandising also contained QRTagged clothing?  Not only would the bands gain revenue from the merchandising sales, but also have control over the QR messaging within the clothing their fans are wearing – now there’s a QRazyIdea!  What’s more the content can be dynamically updated to reflect any changes the marketing guys might want to tweak.

With more and more musical content being delivered to the mobile channel, bands and artists need to consider the mechanisms by which their fans will interact with their promotional material – QR Tags, seem the ideal choice from where we’re sitting…

In June 2010, we saw the latest glimpse of QR Codes in the Music world.  This time, it came from Kylie Minogue with the release of ‘All the Lovers’ an extract from her forthcoming Album “Aphrodite” .  The opening of the video shows two glimpses of QR Codes, one on a Milk Bottle, the other on a Coffee Cup.  Someone, much better qualified than the QRazystuff team has managed to decode the images, which we are told resolve to ‘LOVE’ – how topical is that!

When you start to consider the opportunities for this romance to blossom, you’ll have to agree that this love affair has the potential to become a beautiful and long lasting marriage…

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Twitter was alive with chatter of Facebook & QR Codes yesterday following the breaking news that Facebook had introduced a couple of new features within user’s profiles.  The services displayed (temporarily) gave  the ability to “View QR Barcode” and “Generate status QR Barcode” from within a Facebook user profile. They were also appearing on Fan pages for various brands too.  To us, this signalled yet another major brand recognising the trend for ‘everything mobile’, understanding the power that 2d barcodes have in the mobile marketing space.

Techcrunch broke the news early yesterday morning and managed to grab a screen shot of a user profile before the service was withdrawn by Facebook.

Not all Facebook profiles displayed the QR options, so we believe this was an experimental test by Facebook across a limited user base.  Those that did manage to try it out found the service wasn’t working.  However, the QR community still became very excited by this breaking news and we’re sure there are a lot of people out their hoping to see these QR options roll out to the 400m+ Facebook users around the globe.

As we have stated before, everything is now aligned for a QR Code explosion to the mass consumer market.  The proliferation of Smartphones, pre-installed with barcode reader software opens up the opportunities for QR Codes to be used in global mobile marketing strategies.  The barrier to market for QR Codes now lies with consumer acceptance and recognition.  If Facebook follow through with yesterday’s tests… the QR revolution will have begun!

UPDATE

News announced via Techcrunch a couple of days ago, confirmed that a source with knowledge of Facebook’s plans linked the use of QR codes with an upcoming version of Facebook’s mobile app.

The move by Facebook seems to indicate that they will be developing their location-based service with QR Codes as the backbone.  Facebook users would be able to update their status with location information using the QR Codes as check in devices.  The vision of Facebook branded QR Codes in bars, clubs and social meeting points is exciting and indicates a head to head challenge to the likes of Foursquare and Gowalla.

Facebook is expected to unveil its location plans at its f8 conference in late April.

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