Posts Tagged ‘MySpace’

We could really do with some creative input from anyone reading this post…  One of the fun ways in which QR Codes have been used in the wild is as part of Scavenger/Treasure hunts, but there’s so much more we can do with a QRazystuff Tag.

As you can change the content of a QRazystuff Tag, you can create all manner of different and fun games or social interactions.

The QR Tag below can be updated from the QRazyClub members area of the QRazystuff.com web site, with whatever URL or message you want.  Not only that, but as you make the change on the web site, the code updates instantaneously.

As an experiment, we’ll be changing the content of this Tag daily for the next few days.  The same Tag is posted on our Facebook & MySpace pages, as well as being distributed around Twitter, so we’re hoping for quite a bit of social interaction and hopefully some QRazyGame ideas we can develop for our QRazyClub members.

If this experiment is successful, we’ll post some of the ideas on the Blog.

Feel free to post your ideas within the comments on this blog post, put them on the QRazystuff Facebook page or drop us a Tweet!

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Over recent months we have been tracking a Music Artist, Labrinth who is destined to become the next UK artist to hit the big time.   Our interest in this particular artist, apart from the fact he has been signed up by Simon Cowell’s label ‘SYCO Music’, was originally sparked by his use of Mobile Bar Codes (QR Codes) in Lab’s brand advertising.

SYCO Music engaged London based Digital Marketing Agency, Punktillo, to develop a sophisticated online marketing campaign, to establish the Labrinth brand in readiness for the release of his first Single – ‘Let The Sun Shine’ which goes on sale on 26th September 2010.  The campaign has been running for at least 2 months and crossed all Social Media platforms, including; YouTubeFacebook, MySpace and Twitter.

Content Manager Leif Johnson at Punktillo, told QRazystuff “The thing QR codes do for Labrinth is at first glance they look like a ‘Labyrinth’ or maze. So this has made things a little easier for us due the the QR Codes initial aesthetic. Labrinth is best known as a producer and the genius behind Tinie Tempha’s ‘Pass Out’ and ‘Frisky’. To start with Labrinth was practically faceless which we used to our advantage by implementing the QR Codes as a way to get to the enigma that is Labrinth. So keeping him illusive and using a QR Code on his facebook rather than a picture of Labrinth himself helped make people use the QR Codes to find out more.”

Central to the brand building exercise has been the use of Video content to deliver the brand message and enable viral video messaging to drive up Labrinth’s following in readiness for his Single release.  The Labrinth YouTube channel already has 651 subscribers and 316,413 channel views.  The first in a series of videos features an animated Labrinth character using QR Codes to deliver hidden messages and set up a campaign that will ultimately engage a mobile savvy audience with the Labrinth brand.

Leif continued, “For the past few months we’ve had to create online content for Labrinth because his single ‘Let The Sun Shine’ was still not released. So we made a series of viral videos with one off tracks produced by Labrinth that you can be linked to via QR Codes. Plus at the end of these videos there are QR Codes that direct people to the facebook, twitter or just secret messages about up and coming shows or the single release.”

Labrinth’s Facebook Page also consistently features QR Codes, which resolve to all manner of relevant content.  Codes have included Competition Entry, Secret Messaging & Video content and we’ve been lead to believe this is just the start of it for Labrinth and QR Codes.

The latest in the series of videos, which was shot at the V Festival demonstrates the QR Code messaging Leif refers to, whereby the QR Code at the end of the transmission resolves to a data collection site for followers to sign up to Labrinth’s newsletters.

Leif concluded “We also had a T-Shirt made to get the idea of QR Codes out there for his performance with Tinie Tempah at T4 on the beach. QR codes are the link to Labrinth’s world and QR Code users will be rewarded for scanning them. Looking forward that’s all we can say as future QR Code ideas are to be kept well and truly under our hats.”

From our perspective, it’s great to see yet another twist in the marriage between Music & QR Codes, this time we applaud Leif and his team at Punktillo for not only delivering a well planned and perfectly executed Social Media campaign, but also for recognising that Labrinth’s target audience will be Mobile savvy and will engage with Mobile Bar Codes, providing there is relevant content waiting for them behind the codes.

Hopefully sometime soon we will see Labrinth hitting the Music industry headlines with a QR Code or two in sight – perhaps we might see a QRazystuff Hoodie on Labrinth or perhaps even Simon Cowell…

Preview the “Let The Sun Shine” Single

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They may not seem like automatic bed-fellows, but the music industry seems to be falling head over heals in love with these secretive bar codes.

QR Codes made their first appearance in a Pet Shop Boys music video, way back in 2008.  The video for ‘Integral’ included brief glimpses of QR Codes throughout the animation.  Analysing the content of these codes, played back a serious message about the groups feelings to do with the ‘Privacy’ & the UK Government’s proposals to introduce ID Cards.  Funny how ‘Privacy’ issues are still a hot topic in 2010…

When an artist or band starts to develop the journey they want their fans to follow in the lead up to a tour or major album release, you’ll find a clear path of advertising leading up to the final sale.

Let’s consider a band wanting to publicise the release of their latest album..   It may start with promotions featuring their latest YouTube video, or a sample iTunes download.  Perhaps, the next stop on the advertising journey might be a RingTone download or some sexy mobile wallpaper.  Ultimately, the journey might have many stops, including upsell and cross sell opportunities, but in the end the fan will end up at the point of purchase, be it a gig ticket or a music download for the album (or both).

This all sounds like a very one sided relationship, until you consider how a QR Tag might bring this journey to life. Mobile Music fans will see promotional advertising with a living Tag.  Newspaper advertisements, bill posters, flyers, urban ads or even a MySpace or Facebook profile pic all displaying their ‘living tag’ – channelling mobile content to their audience whilst out and about..  How about if the gig merchandising also contained QRTagged clothing?  Not only would the bands gain revenue from the merchandising sales, but also have control over the QR messaging within the clothing their fans are wearing – now there’s a QRazyIdea!  What’s more the content can be dynamically updated to reflect any changes the marketing guys might want to tweak.

With more and more musical content being delivered to the mobile channel, bands and artists need to consider the mechanisms by which their fans will interact with their promotional material – QR Tags, seem the ideal choice from where we’re sitting…

In June 2010, we saw the latest glimpse of QR Codes in the Music world.  This time, it came from Kylie Minogue with the release of ‘All the Lovers’ an extract from her forthcoming Album “Aphrodite” .  The opening of the video shows two glimpses of QR Codes, one on a Milk Bottle, the other on a Coffee Cup.  Someone, much better qualified than the QRazystuff team has managed to decode the images, which we are told resolve to ‘LOVE’ – how topical is that!

When you start to consider the opportunities for this romance to blossom, you’ll have to agree that this love affair has the potential to become a beautiful and long lasting marriage…

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