Posts Tagged ‘YouTube’

At the International Consumer Electronics Show (CES) in Las Vegas recently, WPP chief executive, Martin Sorrell, told a packed audience that mobile advertising has become the most important trend in the industry, thanks to the exponential growth of internet-enabled mobile phones which are key to the industry’s future.

This statement, from one of today’s greatest advertising minds, reinforces the need for those in the offline advertising markets to consider their future business models and evaluate how best to engage with the change in the populations use of mobile technology.

Those in the offline advertising arena are being challenged to come up with creative means for adding another dimension to the once one dimensional media of print.  Whilst printed media will always have a role to play in advertising, consumers are demanding content that engages with their online lifestyles.  There are 5,000,000,000 Mobile handsets in the world today[i] of which 39% are internet enabled[ii]..  This figure is predicted to grow at a phenomenal rate over the next few years, as churn of standard mobile phones is replaced by today’s modern smartphone.

The tech-savvy Japanese market are way ahead of the curve with this challenge and have been using 2 dimensional barcodes on printed media for a number of years.  You will see 2d Barcodes all over Japan, anywhere from food packaging, newspapers, T-Shirts to 48 sheet billboards.  They have even appeared on building facades.  These barcodes are read/scanned using any internet enabled mobile phone with an on-board camera and once scanned; launch the handsets web browser to deliver media rich online content.  Here lies another dimension for print media…

As the US and European markets catch up with mobile handset technology with advent of smartphones such as the iPhone, Blackberry and Android phones, which are now replacing the standard handset in these areas, we too can now bring printed media to life and deliver the immense mass of online content to the mobile consumer.

Imagine, being able to link online content to a piece of POS, or a Press Ad..  What about personalised Direct Mail?  All of these examples are now possible by simply adding a 2d barcode to your print media and delivering media rich, up to the minute content instantaneously to the consumers’ channel of choice – Mobile.

The most popular form of 2d barcode being used in this emerging market is the Quick Response Code, or QR Code as it is better known.  Originally developed for tracking car parts around the Toyota manufacturing operations in Japan in 1994, the QR code is now being used by global advertising brands to deliver mobile content from offline media.  Whilst the technology is not new, the delivery points are and are destined to become common place in today’s mobile market.

QR Codes can be encoded to contain vCards, VEvents, SMS Messages, Geo Location data, Email messages, Text based content and of course URLs.  As the technology has grown from within the underworld Open Source community, we are now starting to see new and innovative ways in which these amazing barcodes are starting to be used.  In recent months, we have witnessed QR Codes being used for interactions like; Instant Charitable donation giving, Social Media Check-in’s and connection exchanges.  Most recently, pURLs have been embedded within QR Codes for the ultra-personalised mobile experience. We have even seen them appearing on clothing and toilet rolls…

We are not from the stable that believes printed media is on the way out – in fact far from it.  But, Print Media does need that 2nd dimension to really engage with today’s tech-savvy consumer and QR Codes may well be the means to achieve this.

Another major feature of QR Code marketing is the ability to track and analyse consumer engagement with your print media advertising.  Free online services like QRtag provide you with the ability to not only generate your own QR Codes, but also track scan interactions, along with providing you with an amazing array of scan analytics on location, handset and media usage.  Totally aligned to today’s world of measureable advertising, QR Codes will stand up and be counted as part of advertising’s ROI measurement!

To join the QR Code revolution, simply download a QR Code reader app to your Mobile – Text the word i-nigma to: 07797882325. You will receive back an SMS containing a link to the i-nigma software download site – the rest is simple.  I-Nigma is just one of literally hundreds of free mobile bar code scanning apps available across, iPhone, Android, Windows, Blackberry and Symbian app marketplaces.  If you don’t have a smartphone, don’t worry, i-nigma will work on any mobile phone that has a camera and web browser installed.

Here are a few examples for you to play with..  Simply scan the QRazyCodes below and see where the QR journey takes you:

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There is a wealth of additional content available online about QR Codes – why not start with checking out the links below.  The authors of this article regularly publish information rich content via Social Media platforms – a great place to gain knowledge from today’s online world:

Free Online Generator and Analytics Platform

Blog

Facebook

Twitter

YouTube

Clothing Web Site

Author:  Martin Rides, CEO, QRazystuff.com & QRt.ag

QR Code Consultants

Over recent months we have been tracking a Music Artist, Labrinth who is destined to become the next UK artist to hit the big time.   Our interest in this particular artist, apart from the fact he has been signed up by Simon Cowell’s label ‘SYCO Music’, was originally sparked by his use of Mobile Bar Codes (QR Codes) in Lab’s brand advertising.

SYCO Music engaged London based Digital Marketing Agency, Punktillo, to develop a sophisticated online marketing campaign, to establish the Labrinth brand in readiness for the release of his first Single – ‘Let The Sun Shine’ which goes on sale on 26th September 2010.  The campaign has been running for at least 2 months and crossed all Social Media platforms, including; YouTubeFacebook, MySpace and Twitter.

Content Manager Leif Johnson at Punktillo, told QRazystuff “The thing QR codes do for Labrinth is at first glance they look like a ‘Labyrinth’ or maze. So this has made things a little easier for us due the the QR Codes initial aesthetic. Labrinth is best known as a producer and the genius behind Tinie Tempha’s ‘Pass Out’ and ‘Frisky’. To start with Labrinth was practically faceless which we used to our advantage by implementing the QR Codes as a way to get to the enigma that is Labrinth. So keeping him illusive and using a QR Code on his facebook rather than a picture of Labrinth himself helped make people use the QR Codes to find out more.”

Central to the brand building exercise has been the use of Video content to deliver the brand message and enable viral video messaging to drive up Labrinth’s following in readiness for his Single release.  The Labrinth YouTube channel already has 651 subscribers and 316,413 channel views.  The first in a series of videos features an animated Labrinth character using QR Codes to deliver hidden messages and set up a campaign that will ultimately engage a mobile savvy audience with the Labrinth brand.

Leif continued, “For the past few months we’ve had to create online content for Labrinth because his single ‘Let The Sun Shine’ was still not released. So we made a series of viral videos with one off tracks produced by Labrinth that you can be linked to via QR Codes. Plus at the end of these videos there are QR Codes that direct people to the facebook, twitter or just secret messages about up and coming shows or the single release.”

Labrinth’s Facebook Page also consistently features QR Codes, which resolve to all manner of relevant content.  Codes have included Competition Entry, Secret Messaging & Video content and we’ve been lead to believe this is just the start of it for Labrinth and QR Codes.

The latest in the series of videos, which was shot at the V Festival demonstrates the QR Code messaging Leif refers to, whereby the QR Code at the end of the transmission resolves to a data collection site for followers to sign up to Labrinth’s newsletters.

Leif concluded “We also had a T-Shirt made to get the idea of QR Codes out there for his performance with Tinie Tempah at T4 on the beach. QR codes are the link to Labrinth’s world and QR Code users will be rewarded for scanning them. Looking forward that’s all we can say as future QR Code ideas are to be kept well and truly under our hats.”

From our perspective, it’s great to see yet another twist in the marriage between Music & QR Codes, this time we applaud Leif and his team at Punktillo for not only delivering a well planned and perfectly executed Social Media campaign, but also for recognising that Labrinth’s target audience will be Mobile savvy and will engage with Mobile Bar Codes, providing there is relevant content waiting for them behind the codes.

Hopefully sometime soon we will see Labrinth hitting the Music industry headlines with a QR Code or two in sight – perhaps we might see a QRazystuff Hoodie on Labrinth or perhaps even Simon Cowell…

Preview the “Let The Sun Shine” Single

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Yes, it’s finally arrived!  9 months of research, tests, web site development,  integration of affiliate’s systems and a whole host more testing and we now have the world’s first (probably) QR Tag merchandise shop.

QRazystuff.com will be officially launched at the Music4Life festival in our home town in Sudbury, Suffolk on Saturday 7th August 2010.  It’s going to be an amazing day, that can only likened to the birth of your first child….

A passionate meeting between the two QRazystuff partners, resulted in 9 months of up’s and down’s and 2 days of a difficult labour (we’ll explain more another day)..  Our new born, strangely named “QRazystuff.com“, has a bright future with a team of loving supporters and a fan club and following running into many thousands.  Just incredible how Social Media has helped develop what was a crazy idea all those months ago.

We’ve taken a short video from the web site, so you can see what our new born has in store for you:

We’ll be opening the doors to the QRazyClub with FREE membership for the first 5,000 VIP members, so don’t waste any time and sign up today to help support QRazystuff.com.  Members of the club will join the QRazystuff family and as always get priority access to the club as it grows over time – no only in numbers but with some new and exciting new features.

Our recent London QR Mash up was something we’d like to repeat around the globe, but perhaps with some fun interactive gaming thrown in.  If you’re interested in helping spread the QRazystuff brand and want some support from the team, drop us a Tweet @QRazystuff or leave a message on the Facebook Fan Page

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Following many weeks of work, we’re delighted to announce the launch of the QRazystuff YouTube channel.  Our launch video has been kindly put together with the help of our creative partners at NowHouse.tv who have helped us put toegther our first corporate video.  The channel’s first video upload has been developed to promote the use of QR Codes in mainstream advertising.  Our ice breaker video has already been rolled out to a number of advertising agencies and big brand clients over recent weeks and has been well received by all that have viewed it as part of our corporate presentations.

Our presentations are really creating a buzz in the ad world.  We’ve seen our audiences really engage with the idea, when we let them ‘imagine’ what uses they can come up for using QR Codes..  You can see the creatives, letting their imagination go, instantly generating ideas for how they could use QR Codes in their creative executions.  Comments like, “we can automate charity donations using QR Codes” and “what about recipe ideas in supermarkets” have come from recent brainstorming sessions.  The ideas just keep coming and with a solid solution such as we are developing, we’re confident we’ll be seeing these “funny matrixy kind of things” appearing more and more in day-to-day life.

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